He is the founder and strategic advisor at LIGHTHOUSE, where he supports companies in brand development and building competitive advantage. He has been involved in marketing for over 19 years, gaining experience in international corporations, implementing marketing projects, managing teams, and running campaigns. After years of working within global structures, he focused on supporting Polish family businesses that aspire to become leaders in their industries. He specialises in marketing strategies, digital transformation, and business consulting, always focusing on partnership and real results.